The economy behind Manai Ger
A short circuit between the steppe and the city, built so that the people who produce the food keep most of its value.
In a long supply chain, food changes hands many times before it reaches a table, and each pair of hands takes a cut. By the time a herder is paid, little of the final price is left for the person who did the hardest work. Manai Ger removes those middle steps.
How the money flows
A member orders online during a weekly sale. When the sale closes and a producer's minimum is reached, the order is confirmed and the producer is paid for what they actually sold. There is no buying stock in advance, no warehouse, no reseller margin stacked on top. The producer sets the price, and the member pays close to it.
Around 80% of what a member pays goes straight to the producer. The rest covers the service that makes the exchange possible: the platform, secure payment, the logistics of a pickup day, and support for the host who runs the ger. We are a service, not a reseller, and we say exactly what that service costs.
Producers set their own prices
No one tells a producer what their work is worth. Each herder, grower or maker sets their price and a minimum order that makes the trip worth their while. If the minimum is not reached, the sale simply does not happen for that producer, and members are not charged. No one carries risk they did not choose.
Why a ger instead of a shop
The ger is already the place where people gather. Using it as a pickup point means no rent for a storefront and no cold chain to maintain across a city. Distribution day becomes a small market and a moment of connection, which keeps costs low and community high.
Where the value stays
- The producer keeps the largest share of every sale.
- The host who gathers the community is supported for the work they do.
- Members pay a fair price for food they can trace to a name and a place.
- Money circulates locally instead of leaking out through layers of resale.
We would rather grow slowly and keep this balance than scale fast by squeezing the people who feed everyone else. If you want the full picture of what we take and why, read our transparency page.