New gers opening across Ulaanbaatar this season
Impact report

The difference a short circuit makes

An honest look at what Manai Ger changes for producers, members and the land. These are early figures from a network that is still growing.

~80%
of each sale paid to producers
14
producers on the platform
5
ger-relays as pickup points
0
resellers between farm and table

Figures reflect the current pilot network around Ulaanbaatar and the green belt. They will be updated as the network grows.

Economic impact

The core of the model is keeping value with the people who produce. By removing resellers, a larger share of each price reaches herders, growers and makers, and that money circulates locally instead of leaving through a long chain. Producers who set their own price and minimum carry less risk, because nothing is produced or charged unless the demand is real.

Social impact

The ger as a pickup point turns distribution day into a gathering. Members meet the people who grow their food, and hosts are recognised and supported for the community work they already do. The model leans on the bonds of sum and family networks that exist in Mongolia, it does not try to replace them.

Environmental impact

Short circuits mean fewer intermediary trips, less storage, and produce that travels from a known place to a nearby ger. Ordering against confirmed demand reduces the overproduction and waste that long supply chains generate. We avoid stock that spoils because we only confirm what members have actually ordered.

Cultural impact

This is not a copy of a French model dropped onto Mongolia. It is a Mongolian reading of the short circuit, where the ger, the herder and the city table are connected on their own terms. Keeping that culture at the centre is part of the impact we care about.

How we measure

The headline numbers come from the platform's own records: the share of each confirmed order paid to producers, the count of active producers and gers, and order data. As the network grows we will add longer-term measures and, in time, external review. We publish what we can stand behind, and we say when a figure is an estimate. See our transparency page for the method.